15 Top-Rated Tourist Attractions in Seoul

Written by Freddy Sherman
Updated Mar 9, 2021

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Seoul, South Korea is a vibrant and exciting city, one that deftly combines ancient history with ultra-modern design and technology. The city is filled with a wide range of tourist attractions of all types, from outdoor adventures like exploring Mount Namsan and its surrounding park to indoor fun like visiting one of Seoul's many museums.

Seoul is also a city of palaces, with five huge palace complexes located throughout the city and now restored to their former glory. Of course it's also known for its food, with a mouthwatering array of street food, Korean specialties like barbecue, and fine-dining options. Discover the best things to do in this exciting city with our list of the top tourist attractions in Seoul.

Note: Some businesses may be temporarily closed due to recent global health and safety issues.

1. Seoul Tower

Cherry blossoms in front of Seoul Tower
Cherry blossoms in front of Seoul Tower

Rising almost 500 meters above the city, this communications and observation tower provides dramatic views of the city from its perch on the side of Mount Namsan. A cable car whisks you up the side of the mountain to the base of the tower. From here, you can go up in the tower and visit any one of four observation decks, one of which is a rotating restaurant.

There are two restaurants at the tower and, of course, several gift shops. There's even a digital observatory, where people with height issues can experience a live, 360-degree view through the use of 32 LED screens and cameras mounted at the tower's top.

The views from the tower are great, but so are the views of the tower from most parts of the city. Computer-controlled LED lighting on the exterior of the tower provides a digital, visual cultural experience of Seoul with themed lighting presentations.

Address: 105 Namsangongwon-gil, Yongsan 2(i)ga-dong, Yongsan-gu, Seoul

Official site: http://www.nseoultower.co.kr/eng/

2. Bukchon Hanok Village

Traditionally dressed Korean girls at Bukchon Hanok Village
Traditionally dressed Korean girls at Bukchon Hanok Village

For a taste of Korean traditional culture and architecture, head over to the Bukchon Hanok Village. This preserved area of several ancient neighborhoods gives you a feel for what it was like to live in Korea 600 years ago. It's right in central Seoul, in the area between the Gyeongbokgung Palace and the Changdeokgung Palace.

The neighborhoods feature hanoks or traditional Korean houses. It's a unique place, as it's a historic area, very popular with tourists, but it's also a real neighborhood because the houses are all occupied. Some of the hanoks are now guesthouses and bed-and-breakfasts, and a few are museums and can be toured. Others are cultural centers showcasing traditional crafts and other historic aspects of Korean life.

This is a fun place to spend an afternoon and really gives visitors the feeling of being in ancient Korea due to the historic architecture and narrow streets.

3. National Museum of Korea

National Museum of Korea
National Museum of Korea

This must-see attraction in Seoul showcases the incredible history and artwork of Korea and the Korean people. The museum, one of the largest in Asia, is in the city's Yongsan District (close to Itaewon). It focuses on archeology, history, and art and includes a vast collection of works and objects going back more than a million years. There are ancient and prehistoric artifacts, sculpture, paintings, and other artwork along with a large collection of objects and antiques.

Before or after your museum visit, head down the street to Yongsan Family Park, a nice outdoor space to relax. Another important museum, The War Memorial of Korea, is also close by.

Address: 137 Seobinggo-ro, Seobinggo-dong, Yongsan-gu

Official site: https://www.museum.go.kr/site/eng/home

4. Lotte World Tower

Lotte World Tower
Lotte World Tower

One of the newest attractions in Seoul is the Lotte World Tower skyscraper. It's 500 meters above the ground and one of the world's tallest (currently fifth) buildings. There are several indoor and outdoor observation areas (called Seoul Sky) at the top on the 123rd floor. Views are spectacular both during the day and at night, and you can see 360-degrees around the city.

On the 118th floor, there's the Sky Deck with the world's highest glass floor. Like magic, the floor changes from opaque to clear, terrifying unsuspecting visitors. Even getting to the top is fun, and the journey is done via super fast, double-decker elevators, with windows on one side and LED screens on the other three and the ceiling.

Inside the tower are offices, luxury residences, and a hotel. There's also an aquarium and a large shopping mall. The tower is home to a concert hall and a state-of-the-art, 21-screen MoviePlex.

Address: Songpa-gu, Jamsil 6(yuk)-dong, Olympic-ro, 300, Seoul

Official site: https://www.lwt.co.kr/tower/en/main/main.do#sec01

5. Gyeongbokgung Palace

Gyeongbokgung Palace
Gyeongbokgung Palace

First built in 1395, Gyeongbokgung Palace is the largest of Seoul's five grand palaces built during the powerful Joseon dynasty. Destroyed and rebuilt several times over the centuries, it was restored to its original glory after the Second World War and totally restored in the 1990s.

Within the palace grounds, you can also find the National Palace Museum of Korea and the National Folk Museum, and both are worth a visit. The palace museum is especially fascinating as it presents items from the palaces of the Joseon Dynasty. This includes priceless antiques and artwork, as well as everyday items for cooking, cleaning, and daily life. The National Folk Museum focuses on items from daily life, as well as clothing and dioramas, to tell the story of the Korean people since prehistoric times.

Address: 161 Sajik-ro, Sejongno, Jongno-gu, Seoul

6. Seoul Museum of Art

Sunset over the Seoul Museum of Art
Sunset over the Seoul Museum of Art

Located behind the Deoksugung Palace, SeMa as it's known to locals, has a large collection of artwork, mainly from the modern era. The art museum focuses on Korean art and Korean artists but has a decent selection of international works and creators. Changing temporary and visiting exhibitions also showcase unique collections and artwork.

The collection is displayed over three floors in a large building that was formerly the home of the Korean Supreme Court. The museum has two additional satellite locations in other parts of Seoul, and these feature rotating exhibits from the museum's main collection, as well as special exhibitions.

Address: 61, Deoksugung-gil, Jung-gu, Seoul

Official site: https://sema.seoul.go.kr/?language=EN

7. Blue House

The Blue House
The Blue House

The Blue House is Korea's version of the White House. It's the official residence of the Korean president, as well as the location of his and related executive offices of state. The Blue House isn't really a single building, it's an entire campus of buildings, all built in the traditional Korean style and all featuring the distinctive blue tile roofs where it gets its name.

Hour-long tours are given, but participants must apply and schedule their tour in advance, online. The tour takes you to many parts of the palace complex including meeting rooms, reception rooms, and the Korean version of the Rose Garden, where the Korean president holds press conferences.

Address: 1 Sejongno, Jongno-gu, Seoul

Official site: https://english1.president.go.kr/Contact/Tours

8. Bongeunsa


Bongeunsa is one of many Buddhist temples in and around Seoul. It first opened in the year 794 and is a complex of multiple buildings and shrines. It's easy to visit, as it's centrally located in the exciting Gangnam area.

The temple is on the side of a low mountain, directly across the street from the massive COEX convention center and mall. It's a popular spot for convention-goers to take a break and enjoy the peaceful atmosphere. Visitors are welcome, and the temple even has a program that allows guests to experience the daily life of a monk for a few hours.

Address: 531 Bongeunsa-ro, Samseong 1(il)-dong, Gangnam-gu, Seoul

9. Gwanghwamun Gate

Gwanghwamun Gate at night
Gwanghwamun Gate at night

The largest and main gate to Seoul's Gyeongbokgung Palace, Gwanghwamun Gate is home to the changing of the guards ceremony (performed since 1469), which happens daily (except Tuesdays) at 10am and 2pm. The gate has undergone many renovations and rebuilding, most recently in 2010, when it was restored to its original location and reconstructed with native materials.

There's a large plaza in front, and the gate sits in front of the vast Gwanghwamun Square, home to frequent political demonstrations, a large subway station, giant fountain, and some huge statues of Joseon-era leaders.

Address: 161 Sajik-ro, Sejongno, Jongno-gu, Seoul

10. Cheonggyecheon

Cheonggyecheon Stream in central Seoul
Cheonggyecheon Stream in central Seoul

This natural creek that flows through central Seoul was covered over by highways in the post-Korean War economic boom. Seven miles of the creek were uncovered as part of an urban revitalization project and turned into an outdoor recreation area, opening in 2005.

There are now seven miles of creek-side hiking, walking and biking trails. It really has changed the CBD of Seoul by bringing an artery of green into what was a very urbanized, crowded area. The creek is also home to the spectacular Seoul lantern festival, held each November. Ornate, lighted paper lanterns are displayed in and along the creek and each night thousands of people line the creek and view the floating artwork.

11. Jingwansa Temple, Bukhansan National Park

Baegundae Peak, Bukhansan National Park
Baegundae Peak, Bukhansan National Park

Set within the strikingly beautiful landscape of the Bukhansan National Park, Jingwansa is an ancient temple complex offering many ways to experience and learn about Buddhism. The traditional buildings are surrounded by miles of hiking trails (you can come here just to hike) snaking through the mountains.

The temple, which grows most of its own food (and ferments its own kimchee), has a range of public programs. There's a temple stay program, which includes an overnight visit, plus there are cultural and learning programs. They also offer foodie experiences like a traditional vegetarian temple meal, as eaten by the monks. Jingwansa is on the far west side of the city, one of the four major temples of Seoul first built around 1,000 BC.

Address: 73 Jingwan-gil, Jingwan-dong, Eunpyeong-gu, Seoul

12. Itaewon

Itaewon at dusk
Itaewon at dusk

Itaewon is a bustling neighborhood of Seoul focused on a few pedestrian streets filled with shops, cafés, and other consumer businesses. If you have limited time in the city, it's one of the those places that can give you a real feel for Korean retail culture in a short time period. There are food carts, street performers, and some of the side streets are filled with restaurants.

This is an excellent place to wander around and just lose yourself in the energy of the city. Be sure to wander down Gyeongnidan Street, as it's lined with all kinds of restaurants and is a place to buy many international foods not easily available in Korea (like pizza and American-style barbecue). Another street is filled with antique shops, and this is always an excellent place to buy gifts.

13. Dongdaemun Design Plaza

Dongdaemun Design Plaza
Dongdaemun Design Plaza

Known by its initials, the DDP is a very cool design center in Seoul's Dongdaemun area. Dongdaemun is also known for its shopping, there are a lot of department stores and discount stores in the area. The silver, orb-like flowing DDP building looks like something from outer space. It was designed by the late, great architect Zaha Hadid.

The complex is filled with showrooms, work spaces, offices, and design studios. There is also what has to be Seoul's coolest shop, selling all kinds of interesting items showcasing contemporary design. The building is also very popular as a photo subject, both during the day and night.

At night, the design center comes alive, the highlight being 25,550 white, LED roses that light up. In perhaps Seoul's ultimate contrast, there are ruins of the ancient city fortress preserved just outside the front entrance of the design center.

Address: 281 Eulji-ro, Euljiro 7(chil)-ga, Jung-gu, Seoul

14. Gwangjang Market

Food stall at the Gwangjang Market
Food stall at the Gwangjang Market

Seoul's best food market combines a taste-bud tempting array of street food vendors under one large roof. The market features rows of food stalls, offering every kind of Korean food you can imagine. Most have small chairs in front of them, creating tiny restaurants, where you can sit and have a meal. It's all about tasting things here, and a smile and request will get you a sample of most of the things on offer.

The market is in central Seoul, and it's open from 9am to 10pm. The most popular things sold here are bindaetteok (mung bean pancakes), bibimbap (rice mixed with sauteed beef, vegetables, and gochujang red chili paste), gimbap (Korean sushi), sundae (blood sausage), tteokbokki (stir-fried spicy rice cakes), and various types of noodles. Other parts of the market have vendors selling clothes and household items.

Address: 88 Changgyeonggung-ro, Jongno 4(sa)-ga, Jongno-gu, Seoul

15. Insadong

Traditional Korean masks at a store in Insadong
Traditional Korean masks at a store in Insadong

This unique neighborhood is filled with stores that sell Korean traditional folk and handicrafts along with art galleries. Stores sell things like hanji (traditional, hand-made paper), hanbok (traditional clothing), teas, pottery, and unique artwork. The galleries in Insadong feature Korean fine art of all types. There are also a lot of tea houses and small cafes, perfect for a break during shopping adventures.

The Insadong area really comes alive on Sundays, when it's closed to traffic and becomes a giant craft and culture fair. Aside from vendors, there are traditional music and dance performances and other cultural exhibits.

Where to Stay in Seoul for Sightseeing

Luxury Hotels:

  • Grand Mercure Ambassador Hotel and Residences Seoul Yongsan is one of Seoul's top 5-star resorts. Located in the heart of downtown, it offers a range of poshly decorated rooms and suites, all with stunning city views, especially after dark. Amenities include multiple restaurants, an indoor golf room, a fitness center, and spa. There is also a swimming pool, hot tub, and sauna. If you're traveling with the family, there is a kids' club. Finally, the hotel is pet friendly.
  • Designed with relaxation in mind, Signiel Seoul has luxurious and comfortable rooms with beautiful decor. There is a restaurant on-site and a number of excellent French restaurants within walking distance. Other on-site amenities include an indoor swimming pool and a hot tub and a spa with a full range of treatments. There is also a fitness center on-site.
  • Four Seasons Hotel Seoul is the largest hotel in the South Korean capital city. The 5-star property has 317 rooms, including 43 suites, and all feature elegant luxe decor. Expect customizable beds with high quality linens, spa-style bathrooms, and floor-to-ceiling windows with great city views. The hotel is family friendly and has a kids' pool and a children's menu at its restaurants. Other amenities include a posh spa, a heated indoor swimming pool, and a fitness center.

Mid-Range Hotels:

  • May Place Seoul Dongdaemun is a top mid-range choice. It offers a mix of rooms and suites that are spartan but comfortable, with wood floors and white-linen-draped beds. They also come with air purifiers and blackout curtains. Amenities include a restaurant, a hot tub, and a rooftop terrace where you can check out panoramic city and mountain views.
  • In the middle of Seoul's cultural district, Hotel28 Myeongdong is another excellent good-value choice, especially if you like sleek and modern decor. The hotel has glass walls of windows and well-appointed rooms and suites. Amenities include a restaurant and workout room.
  • GLAD Gangnam COEX Center Hotel has a convenient locale just outside Exit 1 of the Samseong Subway Station. Rooms feature contemporary decor, have floor-to-ceiling windows, and giant wall-mounted flatscreen TVs. Amenities include a restaurant with a breakfast buffet, a workout room, and a 24-hour front desk.

Budget Hotels:

  • Delight Hotel is a clean and comfortable budget choice with contemporary rooms featuring wood furnishings and large windows. They also have extra long beds available. Amenities include a restaurant serving a complimentary breakfast, 24-hour room service, a hot tub, and airport transport.
  • Also try the Grid Inn Hotel for budget-friendly lodging. It offers tidy rooms with refrigerators, blackout curtains, and safes. There is a restaurant and coffee shop on-site. The front desk is open 24 hours, and there is self-service laundry for guests.

More Related Articles on PlanetWare.com

imageWhere to Stay in Seoul: This city has a variety of accommodation options, from bed and breakfasts to luxury hotels. To have a look at some of the best options, see our article on the Best Hotels in Seoul.

imageBeyond Seoul: While many of the country's highlights are in Seoul, have a look at our article on the top attractions in South Korea for ideas on places to visit throughout the country.

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