What Mexico Tourism Officials Mean When They Say 'Every Canadian Is Worth Two Americans'

More Canadians are making their way to Los Cabos than ever before. According to recent data, Canadian tourism in the resort region, located at southern tip of Mexico's Baja California Peninsula, increased by more than 20% from the year prior. The total 215,000 Canucks who visited Los Cabos represent a much smaller share than the more than 2 million Americans who visited in 2025, but officials believe that Canadians bring more value with their visits.

According to the Managing Director of the Los Cabos Tourism Board, Rodrigo Esponda, "Every Canadian is worth two Americans." What that statement really boils down to is money. According to the National Post, Canadian tourists in Los Cabos spend roughly twice as much as Americans, and Canada is the region's the second-largest international market.

Los Cabos is known for its warm climate, stunning coastal rock formations, and popular all-inclusive resorts that guests say are perfect for couples. Evidently, Northerners can't get enough of it. On average, Canadians spend roughly twice as much time in Cabo as Americans do. According to the Los Cabos Tourism Board via Travel Week, the average Canadian vacation is 10.2 days, while Americans only stay for an average of 5.7 days.

Los Cabos has a reputation as a safe destination that is easily reachable for Canadians. Airports in several major cities, including Montreal, Toronto, Vancouver, Calgary, and Edmonton, offer non-stop service to both Los Cabos International Airport (SJD) and Cabo San Lucas International Airport (CSL). Toronto, Vancouver, and Calgary are leading sources of tourism to Los Cabos, proving its popularity as a winter getaway destination for Canadians across the country. As visitor numbers continue to surge, the local tourism board now sees Canada as a building block for future economic success in the area.

Los Cabos is home to many of Mexico's top attractions destinations for adventurous tourists, including some of the most beautiful beaches in the country. The area is known for its variety of smaller boutique hotels with just 200 rooms on average, a refreshing change from the mass tourism of Cancun. But it's the nearby adventures like whale watching, sailing, and camel rides on the beach that seem to be attracting visitors from Canada and around the world.

The dry subtropical desert climate is also attractive to visitors, especially those looking to golf or hike any time of the year. The landscape of the Baja California Peninsula, with its rugged mountains, dramatic coastline, and giant cacti, is unlike anywhere else in Mexico. It's no wonder that the region is a magnet for tourists from Canada, a nation defined by spectacular natural scenery and outdoor recreation.