La Ceiba, the third largest city in Honduras with a population of over 100,000 was powered by the administration of the Standard Fruit Company, which set up headquarters here in 1905. The capital of the department of Atlantida, got its name from a huge Ceiba tree that was next to the beach and provided afternoon shade to the dock-workers and
locals.
The Honduran saying "Tegucigalpa thinks, San Pedro Sula works and La Ceiba has fun", refers to La Ceiba's vibrant nightlife and the city's famous carnival.
Nearby natural attractions are the Pico Bonito National Park, Cuero y Salado Wildlife Refuge, Cayos Cochinos Marine Reserve.