Kovalam is Kerala's most popular beach resort with development causing it to become "the paradise of the south". Even with the development occurring, Kovalam has retained its charm and the beaches have stayed cleaned.
Kovalam is a popular haven for tourists to enjoy the scenic beauty, a variety of accommodations and many restaurants that offer
western style and Indian food. Ayurvedic massage parlors, yoga centers and water sport facilities also draw travelers one of India's most visited beach resorts. Surfing, swimming and snorkeling are among the desirable water sports.