Wenzhou is situated in the southeast of Zhejiang province, on the Quijiang river, at 120°38'E and 28°01'N.
An important sea and inland port, the city is linked by passenger ship with Shanghai and Ningbo and by bus with Hangzhou, the provincial capital. Wenzhou airport was opened in 1990 and there are
now flights to many Chinese towns and cities, including Beijing, Shanghai, Xiamen, Hangzhou, Ningbo, Canton, Chengdu, Wuhan and Nanjing.
The date when Wenzhou was founded is not known. According to tradition, a town by the name of Yongija existed here 1600 years ago. When the inhabitants one day saw a white deer on the street they considered this a good omen and changed the name of the town to ''Realm of the Deer '' (Lu Cheng). It was under the Tangs (618-907) that it was given the name Wenzhou, or ''Temperate Town'', because of its mild climate. However, the deer remains its symbol, and statues of the animal can still be seen in many places in the town.
In the Song period (960-1279) Wenzhou was one of China's major ports.
Under the Qing dynasty (1644-1911) arts and crafts enjoyed a halcyon period.
Over the years large numbers of people have emigrated from Wenzhou, and many thousands of its former citizens now live in Europe, America and Southeast Asia.