Surfers Paradise - 'Surfers' for short - is Australia's best known seaside holiday center. The place takes its name from the Surfers Paradise Hotel which was established here in 1923. After the Second World War it enjoyed a great boom, based on its three alliterative assets, 'sun, surf and sand'. This led to tremendous building activity, and the
seafront, with its beautiful beach of fine sand, is now lined with high-rise hotels and apartment blocks. Surfers Paradise attracts its visitors with an immense range of entertainments, sporting and leisure activities and its active night life.
To the south of Surfers Paradise is Broadbeach. 18km north at Oxenford, is Movie World, where old film sets have been recreated by Warner Bros.